Welcome
A full service qualitative research & strategy firm
Sweet Insight Group is a woman-owned, Colorado-based S-corp consultancy, serving clients worldwide.
What is Sweet Insight Group?
Why We Exist
We are passionate about understanding people...
...What they think,
...How they feel,
...Why they do what they do, and say what they say.
We observe and talk with fascinating people every day.
We design, conduct and analyze innovative marketing research.
We help clients answer complex business questions.
We exist to make help our clients deeply understand their consumers, and to make better informed decisions.
What We Do
- We are specialists at the intersection of qualitative research and marketing strategy. We use in-person observation and online/mobile tools to go deeper, and to keep research 'real' for consumers.
- We are creative, blending innovative methods with classic qualitative techniques, as this combination yields great results. We finish every project with insightful, engaging debriefs and presentations tailored for each client.
- We are collaborative, working with some of the most innovative and well-loved brands in the world. With our seasoned yet nimble team we focus on each client's business issues, delivering positive impact every time.
How We Do It
We make qualitative research as real-world as possible by offering...
- Thoughtful, human-centric research design
- Dedicated, proactive management
- Experienced interviewing and moderating
- Creative reports, presentations and "living" deliverables
- Inspired, strategic consulting services
We embrace the new. We dig in and get curious. We work to answer challenging questions... and to make research fun!
Our Industry Affiliations
