1292 Hawk Ridge Rd, Lafayette, Colorado 80026, USA
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(312) 933-4263

A full service qualitative research & strategy firm

Sweet Insight Group is a woman-owned, Colorado-based S-corp business, serving clients worldwide.

What is Sweet Insight Group?

Why We Exist

We are passionate about understanding people...

   ...What they think,

   ...How they feel,

   ...Why they do what they do, and say what they say.

We observe and talk with interesting people every day.

We design, conduct and analyze innovative marketing research.

We help clients answer complex business questions.


We exist to make help our clients make better informed decisions.

What We Do

We are specialists at the intersection of qualitative research and marketing strategy. We use in-person observation and online/mobile tools to go deeper, and to keep research 'real' for consumers.  We blend innovative methods with classic qualitative techniques, because this foundation often yields great results. We finish every project with insightful, engaging debriefs and presentations that are custom-tailored for each client.  


We work with some of the most innovative and well-loved brands in the world. With our seasoned yet nimble team we focus on each client's business issues, delivering positive impact every time. 

How We Do It

We make qualitative research as real-world as possible by offering...

  • Thoughtful, human-centric research design
  • Dedicated, proactive management
  • Experienced interviewing and moderating
  • Creative reports, presentations and "living" deliverables
  • Inspired, strategic consulting services


We embrace the new. We collaborate. We dig in and get messy. We play. We work to answer challenging questions... and to make research fun!

Contact Us

How Can We Help?

We love helping our clients have fun with qualitative research. 

So contact us, and let's see how we can harness curiosity

 to help make your job easier.

Sweet Insight Group

susan@sweetinsightgroup.com

(312) 933-4263

Video

Check out this intro to modern qualitative imperatives

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